Few people want to receive a reminder. And probably few people want to send a reminder. So in the perfect world, you send an invoice and the customer pays. The end. But the world just isn't perfect.
The word "shake" alone has a negative connotation, so it's a tall order to turn a shake process into something positive. But it is possible. And it makes sense. Customers should always be worth more than reminder fees.
As a creditor, you must interpret positively: your starting point must be that there is an oversight or error. Disclose the error and offer an easy opportunity to correct it. This should be done quickly, perhaps in a few stages, and preferably at no cost to either party. Automatically, digitally and without human intervention. Spend your time on something better.
If the customer is willing to pay but lacks ability, the focus shifts to a positive win/win solution. Offer a repayment plan that suits the debtor's financial situation and is acceptable to you. Keep-it-simple, digital, untouched by human hands and easy to manage for both parties. Click, click and click - no fuss and forget about letters back and forth. Stay focused on low costs and high returns. And spend your time again on something better.
Debbie helps you to have a positive debt service and ensures feedback on the reminder process. We call it "reputation management" and it's about ensuring that the good customer journey continues after the due date.
Do you also want to have happy customers and spend your time on something other than reminders? Then meet Debbie.
PS: "Yes, yes, but what if customers can't or won't pay?". Then you have to take the step from a good reminder process to a better debt collection process. Debbie can help with that too, but that's a whole other story.....
